Diploma in Digital Marketing

Course Duration : 40 hours

Digital Marketing Foundation Program Syllabus
Sl. No.	Module Title	Session Objective	Duration (40 Hrs)

1	Marketing Fundamentals	● What is Marketing?	2
		● 4 P’s of Marketing
		● Why is marketing important?
		● Need for Marketing for any business.
		● Marketing methods.
		● Internal & External components for the marketing environment
2	Fundamental of Sales	● Selling methodology	2
		● Difference between sales & marketing
		● Selling Equation
		● Image & Sales Process
		● Psychology behind sales
		● Buying & Selling Process
3	Introduction to DM	● Introduction to digital marketing	2
		● Digital vs Traditional marketing
		● Effectiveness of digital marketing
		● Various verticals of digital marketing
		● Scope & Opportunities for digital marketing
		● Job Roles & Designations
4	Introduction to Digital Platforms	● Search Engines	2
		● Social Media Platforms
		● Email Marketing

5	Learning Digital Marketing with Website	● Introduction to Search Engines	10
		● Indexing & Crawling Basics
		● Website vs Web-pages
		● Wireframe
		● Introduction to SEO
		● Introduction to Search Console
		● Introduction to Google Analytics
6	Advanced Digital Marketing	● DMCA (Digital Marketing Copyrights Act)	8
		● Google Algorithm Updates
		● Step by Step Guide to Keyword Research
		● SEO Best Practices
		● How to do Website Audit
		● How to build your brand on Facebook
		● Conversion Rate Optimisation
		● Experience with Google Tag Manager
		● Publishing your first BLOG
7	Social Media Marketing	● Facebook
		● Instagram
		● SnapChat
		● Linkedin
		● Twitter
8	Email Marketing	● Introduction to Email-Marketing	4
		● Setting up an Email Marketing Machine
		● Creating an Email List
		● Create your first email marketing campaign
		● Strategies to build email list

9	Paid Advertising		4
		● SEM vs SEO
		● Why do Paid Advertising
		● Structure of Google Ads Account
		● Create your first google ads campaign
		● SMO vs SMM
		● How facebook advertising works
		● Running an effective lead generation campaign on Facebook
		● Understanding Facebook Insights
		● Facebook CHATBOT automation
		● Brand case studies
		● Linkedin for personal branding
		● Linkedin company pages
		● Linkedin Advanced Search
10	Google Skillshop	Ads Fundamentals & Digital Garage	1
10	Certifications	Ads Fundamentals & Digital Garage	1