Diploma in Digital Marketing

Course Duration : 40 hours
Digital Marketing Foundation Program Syllabus | |||
Sl. No. | Module Title | Session Objective | Duration (40 Hrs) |
1 | Marketing Fundamentals | ● What is Marketing? | 2 |
● 4 P’s of Marketing | |||
● Why is marketing important? | |||
● Need for Marketing for any business. | |||
● Marketing methods. | |||
● Internal & External components for the marketing environment | |||
2 | Fundamental of Sales | ● Selling methodology | 2 |
● Difference between sales & marketing | |||
● Selling Equation | |||
● Image & Sales Process | |||
● Psychology behind sales | |||
● Buying & Selling Process | |||
3 | Introduction to DM | ● Introduction to digital marketing | 2 |
● Digital vs Traditional marketing | |||
● Effectiveness of digital marketing | |||
● Various verticals of digital marketing | |||
● Scope & Opportunities for digital marketing | |||
● Job Roles & Designations | |||
4 | Introduction to Digital Platforms | ● Search Engines | 2 |
● Social Media Platforms | |||
● Email Marketing |
5 | Learning Digital Marketing with Website | ● Introduction to Search Engines | 10 |
● Indexing & Crawling Basics | |||
● Website vs Web-pages | |||
● Wireframe | |||
● Introduction to SEO | |||
● Introduction to Search Console | |||
● Introduction to Google Analytics | |||
6 | Advanced Digital Marketing | ● DMCA (Digital Marketing Copyrights Act) | 8 |
● Google Algorithm Updates | |||
● Step by Step Guide to Keyword Research | |||
● SEO Best Practices | |||
● How to do Website Audit | |||
● How to build your brand on Facebook | |||
● Conversion Rate Optimisation | |||
● Experience with Google Tag Manager | |||
● Publishing your first BLOG | |||
7 | Social Media Marketing | ||
● SnapChat | |||
8 | Email Marketing | ● Introduction to Email-Marketing | 4 |
● Setting up an Email Marketing Machine | |||
● Creating an Email List | |||
● Create your first email marketing campaign | |||
● Strategies to build email list |
9 | Paid Advertising | 4 | |
● SEM vs SEO | |||
● Why do Paid Advertising | |||
● Structure of Google Ads Account | |||
● Create your first google ads campaign | |||
● SMO vs SMM | |||
● How facebook advertising works | |||
● Running an effective lead generation campaign on Facebook | |||
● Understanding Facebook Insights | |||
● Facebook CHATBOT automation | |||
● Brand case studies | |||
● Linkedin for personal branding | |||
● Linkedin company pages | |||
● Linkedin Advanced Search | |||
10 | Google Skillshop | Ads Fundamentals & Digital Garage | 1 |
Certifications |
Course Features
- Lectures 1
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
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