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        • Financial Accounting
        • Financials & Reporting
        • Association Of Chartered Certified Accountants (ACCA)
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        • Spoken English
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      Diploma in Digital Marketing

      Home » Courses » Diploma in Digital Marketing

      Diploma in Digital Marketing

      digital marketing
      • Overview
      • Curriculum

      Course Duration : 40 hours 

      Digital Marketing Foundation Program Syllabus
      Sl. No. Module Title Session Objective Duration (40 Hrs)
       
      1 Marketing Fundamentals ●  What is Marketing? 2
      ●  4 P’s of Marketing
      ●  Why is marketing important?
      ●  Need for Marketing for any business.
      ●  Marketing methods.
      ●  Internal & External components for the marketing environment
      2 Fundamental of Sales ●  Selling methodology 2
      ●  Difference between sales & marketing
      ●  Selling Equation
      ●  Image & Sales Process
      ●  Psychology behind sales
      ●  Buying & Selling Process
      3 Introduction to DM ●  Introduction to digital marketing 2
      ●  Digital vs Traditional marketing
      ●  Effectiveness of digital marketing
      ●  Various verticals of digital marketing
      ●  Scope & Opportunities for digital marketing
      ●  Job Roles & Designations
      4 Introduction to Digital Platforms ●  Search Engines 2
      ●  Social Media Platforms
      ●  Email Marketing

       

      5 Learning Digital Marketing with Website ●  Introduction to Search Engines 10
      ●  Indexing & Crawling Basics
      ●  Website vs Web-pages
      ●  Wireframe
      ●  Introduction to SEO
      ●  Introduction to Search Console
      ●  Introduction to Google Analytics
      6 Advanced Digital Marketing ●  DMCA (Digital Marketing Copyrights Act) 8
      ●  Google Algorithm Updates
      ●  Step by Step Guide to Keyword Research
      ●  SEO Best Practices
      ●  How to do Website Audit
      ●  How to build your brand on Facebook
      ●  Conversion Rate Optimisation
      ●  Experience with Google Tag Manager
      ●  Publishing your first BLOG
      7 Social Media Marketing ●  Facebook  
      ●  Instagram
      ●  SnapChat
      ●  Linkedin
      ● Twitter
      8 Email Marketing ●  Introduction to Email-Marketing 4
      ●  Setting up an Email Marketing Machine
      ●  Creating an Email List
      ●  Create your first email marketing campaign
      ●  Strategies to build email list

       

      9 Paid Advertising   4
      ●  SEM vs SEO
      ●  Why do Paid Advertising
      ●  Structure of Google Ads Account
      ●  Create your first google ads campaign
      ●  SMO vs SMM
      ●  How facebook advertising works
      ●  Running an effective lead generation campaign on Facebook
      ●  Understanding Facebook Insights
      ●  Facebook CHATBOT automation
      ●  Brand case studies
      ●  Linkedin for personal branding
      ●  Linkedin company pages
      ●  Linkedin Advanced Search
      10 Google Skillshop Ads Fundamentals & Digital Garage 1
      Certifications

       

      Course Features

      • Lectures 1
      • Quizzes 0
      • Duration 50 hours
      • Skill level All levels
      • Language English
      • Students 0
      • Assessments Yes
      CoursesOther Training ProgramsDiploma in Digital Marketing
      • course 1

        • Lecture1.1
          Diploma in digital Marketing 01 day 16 hour
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