Universal Institute
Last Update April 20, 2024
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About This Course

This comprehensive Digital Marketing Course covers essential topics and advanced strategies to equip participants with the skills needed to excel in the dynamic world of online marketing. From foundational concepts to hands-on experience with various digital platforms, this course provides a holistic understanding of digital marketing principles and practices.

Learning Objectives

Master marketing fundamentals and sales techniques.
Understand the principles of digital marketing and its effectiveness.
Explore digital platforms like search engines, social media, and email marketing.
Develop skills in website optimization, SEO, and analytics.
Advance knowledge in areas such as digital copyright, Google algorithms, and brand building.
Learn social media marketing and email marketing strategies.
Gain proficiency in paid advertising and lead generation techniques.
Access resources through Google Skillshop for Ads Fundamentals and Digital Garage


  • Basic understanding of marketing principles and concepts.
  • Access to a computer and internet connection for online learning and practice.
  • Willingness to explore and experiment with different digital marketing tools and platforms.
  • Optional: Prior experience with social media platforms, content creation, or web analytics may be beneficial but not required.
  • Optional: Participation in digital marketing workshops, webinars, or certification programs to deepen understanding and enhance skills.

Target Audience

  • Marketing professionals seeking to enhance their digital marketing skills and stay updated with industry trends.
  • Business owners and entrepreneurs looking to leverage digital marketing for business growth and brand visibility.
  • Students and graduates interested in pursuing careers in digital marketing or related fields.
  • Professionals transitioning into marketing roles or seeking to expand their skill set.
  • Anyone interested in learning about the dynamic field of digital marketing and its various components and strategies.


1 Lesson40h

Your Instructors

Universal Institute

49 Courses
0 Reviews
3 Students
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