About Lesson
| Digital Marketing Foundation Program Syllabus | |||
| Sl. No. | Module Title | Session Objective | Duration (40 Hrs) |
|
1
|
Marketing Fundamentals
|
● What is Marketing? |
2
|
| ● 4 P’s of Marketing | |||
| ● Why is marketing important? | |||
| ● Need for Marketing for any business. | |||
| ● Marketing methods. | |||
| ● Internal & External components for the marketing environment | |||
|
2
|
Fundamental of Sales
|
● Selling methodology |
2
|
| ● Difference between sales & marketing | |||
| ● Selling Equation | |||
| ● Image & Sales Process | |||
| ● Psychology behind sales | |||
| ● Buying & Selling Process | |||
|
3
|
Introduction to DM
|
● Introduction to digital marketing |
2
|
| ● Digital vs Traditional marketing | |||
| ● Effectiveness of digital marketing | |||
| ● Various verticals of digital marketing | |||
| ● Scope & Opportunities for digital marketing | |||
| ● Job Roles & Designations | |||
|
4
|
Introduction to Digital Platforms
|
● Search Engines |
2
|
| ● Social Media Platforms | |||
| ● Email Marketing | |||
|
5
|
Learning Digital Marketing with Website
|
● Introduction to Search Engines |
10
|
| ● Indexing & Crawling Basics | |||
| ● Website vs Web-pages | |||
| ● Wireframe | |||
| ● Introduction to SEO | |||
| ● Introduction to Search Console | |||
| ● Introduction to Google Analytics | |||
|
6
|
Advanced Digital Marketing
|
● DMCA (Digital Marketing Copyrights Act) |
8
|
| ● Google Algorithm Updates | |||
| ● Step by Step Guide to Keyword Research | |||
| ● SEO Best Practices | |||
| ● How to do Website Audit | |||
| ● How to build your brand on Facebook | |||
| ● Conversion Rate Optimisation | |||
| ● Experience with Google Tag Manager | |||
| ● Publishing your first BLOG | |||
|
7
|
Social Media Marketing
|
|
|
| ● SnapChat | |||
|
8
|
Email Marketing
|
● Introduction to Email-Marketing |
4
|
| ● Setting up an Email Marketing Machine | |||
| ● Creating an Email List | |||
| ● Create your first email marketing campaign | |||
| ● Strategies to build email list | |||
|
9
|
Paid Advertising
|
4
|
|
| ● SEM vs SEO | |||
| ● Why do Paid Advertising | |||
| ● Structure of Google Ads Account | |||
| ● Create your first google ads campaign | |||
| ● SMO vs SMM | |||
| ● How facebook advertising works | |||
| ● Running an effective lead generation campaign on Facebook | |||
| ● Understanding Facebook Insights | |||
| ● Facebook CHATBOT automation | |||
| ● Brand case studies | |||
| ● Linkedin for personal branding | |||
| ● Linkedin company pages | |||
| ● Linkedin Advanced Search | |||
|
10
|
Google Skillshop |
Ads Fundamentals & Digital Garage
|
1
|
| Certifications | |||
