About This Course
The Bachelor of Business Administration (BBA) program with a specialization in Marketing and Human Resources (HR) is designed to provide students with a comprehensive understanding of both marketing principles and human resource management practices. It equips students with the knowledge and skills necessary to pursue careers in marketing, HR, or related fields.
Learning Objectives
Mastering fundamental business concepts including accounting, economics, and organizational behavior.
Understanding marketing principles such as market research, consumer behavior, and product development.
Learning marketing strategies including branding, advertising, digital marketing, and sales management.
Exploring human resource management concepts including recruitment, training, performance appraisal, and employee relations.
Developing communication, leadership, and interpersonal skills essential for effective marketing and HR professionals.
Gaining practical experience through internships, projects, and case studies to apply theoretical knowledge in real-world settings.
Requirements
- High school diploma or equivalent qualification for admission into the BBA program.
- Strong communication, analytical, and problem-solving skills.
- Interest in business, marketing, and human resource management concepts.
- Willingness to engage in experiential learning opportunities such as internships or industry projects.
- Optional: Participation in extracurricular activities, professional development workshops, or industry conferences to enhance skills and networking opportunities.
Target Audience
- Students interested in pursuing careers in marketing, human resources, or general management.
- Aspiring marketing professionals looking to develop skills in both marketing strategy and HR management.
- Individuals seeking to understand the intersection between marketing and HR functions within organizations.
- Entrepreneurs or business owners interested in developing marketing and HR strategies for their ventures.
Curriculum
1 Lesson30h
Curriculum
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